If you’re constantly running out of Instagram story ideas, or don’t know where to start, we’ve all been there. Here’s a list of 10 Instagram story ideas to help boost your business.
When you’re a business owner, you can’t always think of ideas to keep social media fresh. After all, your focus is actually on running the business’ day-to-day. But the good thing about stories is that they help you re-connect with your audience. This holds true for Instagram and Facebook. In fact, sharing a story can be the first step to growing a loyal fan base and sell more products.
So, let’s dive into the 10 best Instagram story ideas for your small business.
Why Instagram Stories Are Important For Your Business
More than 400 million stories are posted on Instagram per day. And a plethora of them are from businesses like you trying to build trust and eventually, gain clients. Stories are also a great way to build authentic connections with followers.
These connections are unique to you and set your business apart from all the others. Instagram is one of the best platforms to connect with potential clients. But stories are the icing on top when it comes to building a loyal community.
Stories are fairly new to Instagram. In fact, they just introduced that feature in 2017. However, stories are now a standard for many social media apps, including Instagram. Even though reels are the shiny new feature, don’t neglect your stories. After all, there’ll always be something new in these social apps. But until a better connection feature comes around, keep using stories.
Instagram Story Ideas To Boost Engagement
As with most things online, so is the case with Instagram. That is, your business is only successful on Instagram if people interact with it. And did you know that the engagement rate is ranked higher than the follower number? So, beware when your competitors are tooting their follower numbers. Because if you have better engagement, then your business is outranking them!
What’s the dilly behind engaged followers? Well, the idea is that they are more likely to buy from you and become loyal, repeat customers. In essence, Instagram stories are the ideal tool to engage your community. Not to mention, turn others who haven’t interacted with your content into fans.
How does that work? Here are a few simple ideas for engaging Instagram stories:
- Shoutout a client
- Share helpful tips in a mini training
- Show how to use a product customers have difficulty with
- Share a video story of your business routine
- Host a giveaway and encourage people to share on their stories
- Add a “Swipe up” or CTA story for products or offers
- Announce a freebie or a free challenge with the Countdown sticker
- Use the Question sticker to start a Q&A
- Tell a story over multiple slides
- Ask a ‘Would you rather’ question with the Poll Sticker
Stories vs Posts – Which Is Better To Grow My Instagram Account?
First of all, there’s no wrong answer here. Both posts in your feed and stories can help when building an Instagram brand for your business. In fact, Instagram introduced IGTV and Reels a few years ago. And all of them should be part of your Instagram marketing mix.
For this reason, there’s no one size fits all answer to whether your business is better off using stories over posts. Ultimately, the best way to find out which type of content your followers prefer, is to use the features.
That’s why we provided the 10 Instagram story ideas above. Hopefully, they’ll inspire you to find ideas for your stories and posts.
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