With all the neat things you can do on mobile devices these days, people are asking, are business cards still relevant?
The business world is nearly completely digital allowing us to communicate with one another through video calls and messaging apps. So, are business cards still relevant is a valid question.
For those just starting a business for the first time may wonder if digital substitutes have replaced business cards. In this blog post we will cover reasons why business cards are still important.
Ways Cards Can Be Used
Even though business cards have been around for over a century, their usefulness has not declined. In fact, business cards are the most straightforward and easiest way to market your company. Not only that, but it’s also a quick way to exchange contact information during networking events. As a result, companies around the world produce an estimated 125 billion cards each year. Given then high production stats, are business cards still relevant? Obviously, they are still relevant and useful, but here are some ways they can be used.
One can use business cards at the following venues:
- Meetings, seminars, and conferences
- Networking events
- Social gatherings
- Trade shows
In addition to using your cards at the above venues, they are also included with customers’ orders. This is an important usage because customers have your contact information at their fingertips.
What Your Business Card Say About Your Personality and Brand
Your business card includes essential details about and your company. For example, your name, job title, business address, phone number, and other contact information. However, the design, graphics, and quality express vital characteristics of your company. For this reason, careful attention should be paid to the card’s style and design.
High quality printing and card stock indicates professionalism and careful attention to detail. Consequently, potential customers feel comfortable putting faith in your products and services.
Are business cards still relevant in 2023? Absolutely, yes. In addition to the above, having a business card is helpful in establishing your identity and projecting you as a credible professional.
Are Business Cards Still Relevant In 2023?
We’ve answer that above, but again, the answer is yes. And here are several reasons why they are:
- They are still the most natural approach to network and promote yourself.
- A great way to advertise at minimal expense because professionally printing of cards are inexpensive.
- Efficient use for mass mailing. Business cards can be used on their own or in conjunction with other marketing materials like brochures and flyers.
- Their physical nature makes them easy for customers to keep in mind and bring up when discussing or recommending your company.
There’s a chance that digital business cards could help reduce waste and save you money. But the thing about digital cards is that they don’t give potential clients anything to physically hold. Conversely, printed business cards are highly effective and easy to use. In a word, there’s value in having a branded printed card rather than using a technical substitute.
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