Many entrepreneurs are often confused as to how to choose a logo for their business. As a business owner, you understand the importance of rising above the competition and making a great first impression.
While a recognizable logo helps people remember your company, creating one from scratch is not an easy task. In this article, we’ll share some practical advice that will be helpful when it comes to choosing a logo.
How To Choose A Logo For Your Small Business
Here are 6 practical steps to remember when choosing a logo for your company.
01. Understanding The Purpose Of A Logo
It’s always a good idea to first understand ‘why’ something is and what is its ‘purpose‘. In addition to helping existing and potential customers recognize your business, a logo is a visual representation of what your company does.
If you’re just starting your business, you’ll have lots of ideas for what ‘you’ think about your business. So, the best thing to do is ask yourself a few questions. For instance, ‘what do you want people to feel when they encounter your company?’. What words would they use to describe your products or services? These words are the essence of your business.
Next, you can associate those feelings or words with a look and feel. Consider this initial analysis as the foundation you’ll build your logo around. Creating a list of business attributes will help give you a clear communication goal.
02. Use A Color That Complements Your Business
Of course, you want your logo to stand out. But not all colors are complementary to all types of businesses. For instance, it would seem cold and harsh to use a bright red for a spa business. Why? Because a spa is where you go to relax and unwind. Red does the opposite by inciting danger.
While black is a popular color because it expresses tradition, sophistication, and strength, it may not be suitable for your brand. Another popular color in business is blue. When it comes to colors, revert back to the attributes you wrote down in number one above.
How do you want your customers to feel when they see your logo? What do you want your logo to say and how color associations will affect your message? Then, consider the type of logo that best suits your business.
If you describe your style as serene and soothing, those attributes should come across in your logo. On the other hand, for a bold and colorful style, you can use richer, brighter shades. Another great idea for how to choose your logo is to look at other businesses with a similar style to get a feel for what works. Can you tell what attributes their colors are communicating?
03. Get To Know The Different Types Of Logos
Generally speaking, there are three basic types of logos.
- Text or watermark. Ideal for established businesses or family name.
- Lettermark or monogram. Uses the first letters of the company name in a visual way. Thus, it provides both a verbal recognition of your name and a visual representation of your company.
- Symbol with words combination. Often made up of a shape that acts as a visual clue to the product or service you offer. his serves as the central part of your logo, which when coupled with a company name creates a recognizable and enduring look.
04. Balance The Design Elements
Now that you’ve figured out the essence of your business, start thinking about how to balance that vibe to the style of your logo. For example, a fun and quirky company could try unique, fresh fonts paired with dynamic symbols and colors.
Or if it’s more traditional, try balancing you logo by using a conventional color palette and a classic font. However, when in doubt, keep things simple.
05. Don’t Forget About Versatility
Another important tip for how to choose a logo for your business is to consider where people will see and interact with your logo. If you own a cafe, you’ll no doubt want your logo to go on flyers, website, menus, t-shirts, and social profiles. Since it will probably also be included on signage, it’s important that the logo works in a variety of sizes.
For businesses with company vehicles, also adds their logo to the side of their vehicles with a vinyl decal or door magnet. So, make sure all text and symbols are clear and easy to read, even from a distance.
06. Get Help From An Expert
If you have a limited marketing budget and don’t feel confident designing your own logo, you’re not alone. But there are several options available to help you design your logo. For professional and unique artwork, check out Envisager Studio logo design gallery. Or contact us today for a customized and bespoke logo.
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